Traffic lanes or also called shipping lanes are to me the key tool that makes you an income and also the most overlooked part of all freight broker business models. Most new brokers and agents when starting out in the industry completely forget to focus on this key word and they instantly begin to struggle securing daily loads. Make sure when getting started that you look at traffic lanes with great understanding and you focus your plans around this area. Knowing traffic lanes means to you that you know where your freight is!
A freight broker agent needs to remember this important rule of thumb. “You’re not trying to move a load; you’re trying to build a consecutive income.” What I mean by this is when you are getting started don’t always think that your wanting to move a load, and just any load. Look at every load available to you and the consistency involved with it when you first set out, you want to strategically plan from the beginning and traffic lanes are your primary target!
What is a traffic lane? I’m glad you asked that and here’s the answer. Traffic lanes are the directions that freight moves thru on dedicated highways, interstates, and ports. Basically this is where stuff gets moved thru a shipping channel. Freight from Nashville, TN to Birmingham, Alabama is considered a traffic lane. I will describe below some key features about traffic lanes so you can understand why it is the primary target in your business model and why you should start here when it comes to building your freight broker business. You can also learn more in-depth information on the audio program that I offer where I explain in great detail on how to use traffic lanes and where to start.
- Traffic lanes determine the cost of the freight
When product is shipped from one location to another the shipping company and the carrier must determine the traffic lane area of where the drop location is and what loads are available to come back. No carrier wants to dead head back without a load so if the drop off location falls into a category of difficult to secure getting freight back from the drop location then the cost of taking the load into the area will be increased to offset dead heading back. Also other variables such as terrain, weather conditions, cost of fuel, location of the drop off point from the interstate, and size of town or city and distance to the next pick up location will affect the shipping cost greatly as well. The rule of thumb is if the roads are flat, and there is freight coming out, these are the traffic lane areas most carriers like to move freight within. Always keep in mind that each state has different taxes and fuel cost so when the carrier factors the fuel cost in depending the location it can affect the shipping cost. Bottom line is traffic lanes are everything!
- Plan your traffic lane with great detail and patience
This is a subject I talk about on the audios constantly and this is the subject where you need to stop what you’re doing and always focus growing your business from. A well-defined and planned out traffic lane can create you monthly income. I recently worked on a traffic lane for a shipping customer and it landed me two loads daily, five days a week. Needless to say this is what we always want and this is what will put you into the six figure income bracket working from home as a Freight Broker Agent. Knowing what traffic lanes you want to work in and then strategically planning and sourcing the lanes to potential shipping customers is only the beginning of the excitement of building your freight broker business. The traffic lanes that you can start to look at building your freight broker business in can be where you are currently located right now. You do not have to look on the other side of the United States and I honestly don’t know why new freight brokers do that. Where you live is a key place to begin for many reasons and you can see that where you are now has a channel of shipments passing thru. I also recommend you getting to know the google products and one of those is google maps. You will be looking at the highway lanes on a daily basis and there is none better than the google system. The amount of time you spend on planning your traffic lanes will determine the success of your business. I have seen in almost all cases of freight broker failure that they had poor traffic lanes with no planning involved.
- Listen to what traffic lanes your carriers want and give it to them
Every freight broker agent must always remember that the carrier is the most important tool they have. Without a carrier you can’t move freight and I doubt you could put much freight in the back of a pick up as well. Your carriers are very important to your business model and if you work with them consistently you will know exactly what they are looking to move and where they want to move the loads to. This is where your job comes into play and this is why you’re so important to the industry. Your job is to move the load with your team of carriers in the traffic lanes that you built your foundation from. Sounds fun doesn’t it! I do this daily and you can learn all about it in my freight broker agent audio training program.
To learn more about Freight Broker Agent Job and trucking company solutions for today’s market, you can visit LFS Logistical Forwarding Solutions, a logistical development and consulting company at https://www.logisticalforwardingsolutions.com/